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Meet The Team

The founders of Pure Gym have a wealth of knowledge and involvement in the Leisure Industry amounting to over 100 years of experience.

Executive Directors

Peter Roberts


Peter has been working in the Leisure Industry since 1980 and has been involved in several highly successful businesses in the field of resorts, hotels, pubs and health clubs. He has also been on the board of several public financial institutions that invest in Leisure Businesses.

Adam Bellamy


Adam’s experience covers retail, hospitality and multi-site entertainment businesses. He was previously Finance Director of Atmosphere Bars & Clubs Ltd and before that Finance Director of D&D London Ltd; the upscale restaurant group. During his earlier career he held senior finance roles at both Whitbread and House of Fraser.

Jacques de Bruin


Jacques was previously accountable for 71 clubs in his role as UK Operations Manager for Virgin Active. He has a wealth of industry experience, having started with Virgin Active in South Africa before working for them for the last six years in the UK.

Senior Management

Brian Scurrah

Development Director

Brian has been working in the Hotel and Leisure industry for the last 20 years and was co founder of Golden Tulip Hotel Group in the UK, which was sold to Whitbread PLC in 2007.

Angela Crawshaw

Property Director

Angela Crawshaw has worked in the Hotel and Leisure industry for the last 20 years and joined Peter and Brian 10 years ago as part of the Golden Tulip Hotel Group.

Iain Watson

Operations Director

Iain has worked in the health club industry throughout his career, including 10 successful years with JJB Fitness where he held numerous Operations positions including the National Brands Standards Manager responsible for 53 clubs.

Paul Kirwin

Group Digital & Marketing Manager

Paul comes from an agency background, most recently Account Directing the digital activity for the David Lloyd Leisure Group. He has a wealth of marketing experience in the health and leisure industry for national brands.

Laura May

Financial Controller

Laura qualified as a Chartered Accountant with Deloitte before moving into industry, from which she brings experience of a wide variety of sectors. Most recently she has held key finance positions at Northern Gas Networks and Heywood Williams Group plc.