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PureGym London Victoria

London Victoria is rated 3.8 out of 5 by 69.
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From £36.99 per month
NO CONTRACT - leave any time
Join now View membership options
Opening Hours
24 hours/day, 7 days a week
  • No contract
  • 220+ bits of kit
  • 50+ free classes
  • Open 24 hours
  • 50kg dumbbells
  • Free wifi
  • Full air-con
  • Member benefits

Welcome to London Victoria

1 million members, 1 million reasons. What's yours? Join now.

Shoot for the stars at our great-value gym in Victoria which won’t leave a black hole in your pocket. Previously an LA Fitness, our gym on Bressenden Place has been transformed into a PureGym, offering over 220 pieces of quality kit and over 50 free classes a week. Plus, our no contract membership means you can cancel anytime.

View our gyms in London: Gyms in London

Inside the gym

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London Victoria
London Victoria
London Victoria
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Kit & facilities

  • Cardio

    Improve your endurance and stamina with our fantastic range of cardio equipment from treadmills and rowers to spin bikes and more!

  • Free weights

    Increase strength and build muscle mass in our large free weights area packed with high quality dumbbells, weights benches and squat racks.

  • Fixed weights

    Get strong and toned with our excellent range of fixed weights machines, including the leg press, lat-pull down, chest press, and much more.

  • Changing rooms

    All changing rooms have lockers, showers, hairdryers and plug sockets for your own appliances – and everything’s deep cleaned every day.

  • Studio

    Work out in a group at our free fitness classes! We have over 50 free classes available every week, from fat-burning indoor cycling and circuits to legs bums and tums.

  • Functional Area

    Improve your flexibility or challenge yourself to a bodyweight workout in our spacious multi-functional area.

The team

  • Ameet Dhokia Gym Manager Ameet Dhokia Gym Manager
  • Juan Aranda Fitness Coach Juan Aranda Fitness Coach
  • Michele Caldon Fitness Coach Michele Caldon Fitness Coach
  • Sean Dottin Fitness Coach Sean Dottin Fitness Coach

So why join?

  • No contract
  • Over 220 pieces of state-of-the-art equipment, in a clean, comfortable, safe, friendly and spacious setting
  • Over 50 FREE classes a week
  • Open 24/7 - work out when you want
  • Dumbbells up to 50KG
  • Free Wi-Fi
  • NEW plate loaded kit
  • Fully air conditioned for your comfort
  • Changing rooms with showers and lockers
  • Free initial exercise induction
  • Fantastic offers and discounts available to print out from our members area
  • Personal trainers available
  • A dedicated members area on our website with online training and nutrition guides


We tick all the boxes when it comes to your fitness, whether you’re simply looking to drop down a size, tone up or develop a Herculean physique. Not only are we a 24-hour gym there is no contract when you become a member so you are free to come and go as you please. Interested? We thought you might be.


If you’re concerned we are a cheap gym, don’t be! That’s because we have more than 220 pieces of top-of-the-range equipment to suit everyone’s fitness needs - treadmills, cross trainers, cycles, weights, rowers, You name it, we have it!


For those of you who prefer the excitement of exercise in groups we offer more than 50 free classes so you can pick from classic aerobics or cycle sessions but for the more adventurous amongst you why not sample some lively combat or put your body through the mill during a boot camp in which an instructor might find you a partner to get past the winning post. If it’s slow and relaxing you want then slip on to the yoga mats and let us improve your posture and flexibility.


Everyone and everybody is welcome at PureGym Victoria so if you want your body and finances to feel the benefit become a member online and get your healthier lifestyle off to a flyer with our free induction in which a qualified instructor will explain how the equipment works and give advice on the best kit to fit your needs. If you fancy checking us out first then book a day pass online and discover your fitness future.

View location

How to find us

We are based in the Regus building in Portland House, Bressenden Place, London, SW1E 5BH, next door to Cardinal Place Shopping Mall. If you’re coming by car, you can park at Victoria Station (SW1W 9SJ), which is less than five minutes away, at a cost of £9 for up to two hours. We are just a minute’s walk away from Victoria tube station. Continue on to Victoria Street, turn left at Bressenden Place and the club is on the right in Portland House. If you’re catching the bus, numbers 11, 24, 148, 211 and 507 will drop you off nearby at Stop M on Victoria Street.

London Victoria member reviews

Rated 2 out of 5 by from It could be so much better The gym is big but there are flaws that would make such a difference and wouldn’t cost much. These include: Paper towels to wipe down equipment More regular cleaning of showers they are disgusting at peak times, the poor cleaner has to clean them by filling up a bucket and then carrying this across the gym and then cup water into each shower. Surely you could plumb in a hose?????? Regular equipment maintenance, the bicep curl machine has a ripped surface where you rest your arms, even putting some tape on it would improve it
Date published: 2018-11-10
Rated 3 out of 5 by from Decent but with flaws Good points: 1) Lots of equipment which appears to be fairly modern. 2) Very reasonably priced (I got membership via AXA PPP at half price). Bad points: 1) The aircon is utterly insufficient and it is intolerable in there on hot days - this really needs to be improved. 2) Showers have no temperature setting and you get a 15 second blast of water before having to press the button again - it's like being at school. 3) As you would expect, it is busy at peak times.
Date published: 2018-08-07
Rated 2 out of 5 by from too hot and noisy Poor air conditioning, always too hot and humid / stuffy. Really needs an air con upgrade. Classes in re studio never close the door, and the music is so loud that everyone else in the cardio room is forced to listen, drowning out the music already playing in the gym. If I want to do a class then I would bok one, but I haven't, so Class instructors need to close the door or keep the noise down as it's vey annoying.and distracting.
Date published: 2018-07-26
Rated 3 out of 5 by from So HOT!! I’ve had to start using a different pure gym as this place is so warm, I don’t even know if there is any air con at all, I really don’t think so. Really unfortunate as this gym is so close to my home but I just don’t understand why I’m such a small space as well that it’s the hottest pure gym I’ve been to.
Date published: 2018-03-21
Rated 5 out of 5 by from Pure Aerobics Saturday Caroline and Barry are fantastic. Saturday morning the class was absolutely amazing, my favourite do date. The express sets were great fun!!!
Date published: 2018-03-11
Rated 4 out of 5 by from Too much loud music from Cycle Room I was previously at the Gt Portland St PureGym which was always crowded and over run with PTs, but was reasonably priced. I moved house in July and moved my membership to the Victoria gym. I have never seen a PT (i go 3 times a week) and have never experienced any overcrowding. Generally it is clean, but yes no one is policing the place with regard to weights being left out. The level of sound from the tv monitors is fine by me BUT the level of sound coming from the Cycle Room when there is a lesson is unbearable. The door is never left closed but if you ask the trainer will close it. They say the reason is that it gets hot in there, well perhaps that is good for excercising. I have expensive noise cancelling headphones that i have to turn the volume full up on but still can hear the music from the Cycle Room. I have now had to change my times of going, to when there is a class or not. Also i think the membership fee is quite high compared with Gt Portland St.
Date published: 2018-01-19
Rated 2 out of 5 by from Not so great! Almost one month there but my opinion is that this gym is not great. It is a mess during peak time. I need to go there around 7:30 if I want to have a chance to do a decent workout. The gym is full of people, and it is small too, few equipment especially for legs and more important all the weights are everywhere! Nobody cares to unload the machines or put some order. Furthermore instructors do not care at you unless they want to sell you your services. The only positive thing is the changing room, that is big but showers are full of hairs! I will try to find another gym soon.
Date published: 2018-01-18
Rated 4 out of 5 by from Lots of space Lots of free space to do floor work - also plenty of racks for lifting.
Date published: 2017-12-29
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