Holly Fraser

Hi I’m Holly, a personal trainer with experience coaching 50+ clients in a 1:1 setting and leading group training sessions for hundreds more.

I specialise in physique-focused training—helping clients build muscle, improve shape, and create a more defined, balanced body. My coaching is centred around hypertrophy, body composition, and visible results.  I also work closely with clients on fat loss, focusing on reducing body fat to feel more confident in their body.

My approach is structured and results-driven. I don’t use generic programmes or guesswork—every plan is built with clear progression, to help you move towards your specific goals.

Alongside training, I provide integrated nutritional guidance to support both fat loss and muscle development, ensuring everything works together to drive consistent progress.

Everything in my coaching is tailored to you. Your training, nutrition, and overall structure are built around your lifestyle—so it’s realistic, sustainable, and works long term.

There’s no restrictive dieting or unrealistic approaches. The focus is on building habits, enjoying the process, and getting results that actually last.

Whether you’re starting out or looking to take your physique to the next level, send me an email and we’ll have a chat to get things started.