Alex Mason
I'M ALEX — YOUR GOALS. YOUR POTENTIAL. YOUR I AM. Whether you’re looking to lose weight, build strength, improve your fitness, or take your performance to the next level, I’m here to help you get there. With nearly 10 years of experience in the fitness industry and over 1,000 hours of coaching, I’ve worked with people from all walks of life — from those taking their first steps into the gym to competitive athletes looking to gain an edge. My background spans strength and conditioning, Olympic lifting, HYROX performance and cardiac rehabilitation. Combined with a master’s degree, national-level rugby experience and competing at semi-professional level, I bring a knowledgeable, practical and performance-driven approach to coaching. But you don’t need to be an athlete to train like you mean it. My approach is about you. Your goals, your starting point and what success looks like to you. Whether that means feeling more confident in the gym, losing weight, getting stronger or becoming a better all-round athlete, we’ll build a plan that works for your lifestyle and helps you make progress you can sustain. I practice what I coach, and I believe that the best results come from consistency, the right support and a plan built around the individual — not a one-size-fits-all approach. Because "I AM" isn't just a name. It's a declaration. It' a mindset. It's about recognising what you're capable of and taking the steps to become it. You've got the potential. Let's build on it. Are you ready to discover what you can achieve? I AM. Are you?
I'M ALEX — YOUR GOALS. YOUR POTENTIAL. YOUR I AM. Whether you’re looking to lose weight, build strength, improve your fitness, or take your performance to the next level, I’m here to help you get there. With nearly 10 years of experience in the fitness industry and over 1,000 hours of coaching, I’ve worked with people from all walks of life — from those taking their first steps into the gym to competitive athletes looking to gain an edge. My background spans strength and conditioning, Olympic lifting, HYROX performance and cardiac rehabilitation. Combined with a master’s degree, national-level rugby experience and competing at semi-professional level, I bring a knowledgeable, practical and performance-driven approach to coaching. But you don’t need to be an athlete to train like you mean it. My approach is about you. Your goals, your starting point and what success looks like to you. Whether that means feeling more confident in the gym, losing weight, getting stronger or becoming a better all-round athlete, we’ll build a plan that works for your lifestyle and helps you make progress you can sustain. I practice what I coach, and I believe that the best results come from consistency, the right support and a plan built around the individual — not a one-size-fits-all approach. Because "I AM" isn't just a name. It's a declaration. It' a mindset. It's about recognising what you're capable of and taking the steps to become it. You've got the potential. Let's build on it. Are you ready to discover what you can achieve? I AM. Are you?