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PureGym London Piccadilly

London Piccadilly is rated 3.7 out of 5 by 52.
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From £34.99 per month
NO CONTRACT - leave any time
Join now View membership options
Opening Hours
24 hours/day, 7 days a week
  • No contract
  • 220+ bits of kit
  • 50+ free classes
  • Open 24 hours
  • 50kg dumbbells
  • Free wifi
  • Full air-con
  • PTs available

Welcome to London Piccadilly

1 million members, 1 million reasons. What's yours? Join now.

Looking for a whole new approach to fitness in the heart of London but don’t know where to turn? Take a step this way because our great-value gym in Piccadilly ticks all the boxes when it comes to satisfying your fitness needs. Not only is there no contract as part of your membership, we are also open 24 hours a day so whether you’re a night owl or an early bird our doors are always open for whenever you fancy a work-out.

View our gyms in London: Gyms in London

Inside the gym

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London Piccadilly
London Piccadilly
London Piccadilly
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Kit & facilities

  • Cardio

    Improve your endurance and stamina with our fantastic range of cardio equipment from treadmills and rowers to spin bikes and more!

  • Free weights

    Increase strength and build muscle mass in our large free weights area packed with high quality dumbbells, weights benches and squat racks.

  • Fixed weights

    Get strong and toned with our excellent range of fixed weights machines, including the leg press, lat-pull down, chest press, and much more.

  • Changing rooms

    All changing rooms have lockers, showers, hairdryers and plug sockets for your own appliances – and everything’s deep cleaned every day.

  • Studio

    Work out in a group at our free fitness classes! We have over 50 free classes available every week, from fat-burning indoor cycling and circuits to legs bums and tums.

  • Functional Area

    Improve your flexibility or challenge yourself to a bodyweight workout in our spacious multi-functional area.

The team

  • Adriano Silva Gym Manager Adriano Silva Gym Manager
  • Callum Weaver Assistant Gym Manager Callum Weaver Assistant Gym Manager
  • Jodie Austin Fitness Coach Jodie Austin Fitness Coach
  • Amy Hurst Fitness Coach Amy Hurst Fitness Coach
  • Tessa Ritmala Fitness Coach Tessa Ritmala Fitness Coach

So why join?

  • No contract
  • Over 220 pieces of state-of-the-art equipment, in a clean, comfortable, safe, friendly and spacious setting
  • Over 50 FREE classes a week
  • Open 24/7 - work out when you want
  • Dumbbells up to 50KG
  • Free Wi-Fi
  • NEW plate loaded kit
  • Fully air conditioned for your comfort
  • Changing rooms with showers and lockers
  • Free initial exercise induction
  • Personal trainers available
  • A dedicated members area on our website with online training and nutrition guides


Members can also choose from more than 50 free classes ranging from the high-energy zumba to the slower-paced pilates and yoga to help improve your posture. There is something for everyone at PureGym Piccadilly so join online today and book your free induction where you will get the low-down on all the equipment and an assessment of your fitness needs and abilities.


Don’t think because we’re a cheap gym that you will be sold short. With a large free weights area and more than 220 pieces of state-of-the-art equipment to suit everybody’s needs, big or small. Slip onto the cross trainer for a cardio classic or rack up the miles on our treadmills or stationary bikes.


Becoming our newest member couldn’t be easier. The whole process can be completed online by selecting PureGym Piccadilly from the drop down menu on our joining page and filling out your details. Join today and you could qualify for our new membership offer.

Join online today, no contract, top of the range gym kit and free group exercise classes.

View location

How to find us

You'll find us in Rex House at 4-12 Regent Street, next door to the Pinarello bike shop.

If you’re coming by public transport, bus numbers 6, 13, 23, 139 and 159 will drop you off nearby at bus stop Z on Regent Street. We’re a two-minute walk away from Piccadilly Circus tube station. When you exit the station walk down Regent Street and you’ll find the club on the left.

London Piccadilly member reviews

Rated 1 out of 5 by from worst gym ever so called management never respond to any complaints - the place is filthy with blocked showers, out of order equipment with lazy staff
Date published: 2018-09-21
Rated 3 out of 5 by from Great gym - but why no towels/soap?! Ive been at pure gym for years and have a multi gym account. I've recently moved to central London where many people go to the gym at lunch time. This gym has no towels (unless you pay?!) and not even simple body soap in the showers?! This is surely completely irrational if you're targeting city workers who want to go around working times, please please change this soon - it will almost guarantee more members.
Date published: 2018-09-20
Rated 1 out of 5 by from Very disappointed and major improvement required! I feel that this gym is in major need of improvement. Most of the staff, be that PT's, Managers seem to be pretty unfriendly and unapproachable, and additionally appear to me like they would rather be anywhere but there. The machines are very poorly maintained, filthy and grubby. When you report any broken equipment, the staff do not seem to be the least bit interested and certainly do not log anything down. One of the treadmills has been out of action for months, the mens toilet and changing room feels like a tropical rain forrest, with extremely poor ventilation, which makes it feel extremely claustrophobic! The layout also seems very unusual to say the least! Also the Gym's patrons seems to be made of mostly foreign nationals, who have limited manners, and just barge past each other, let doors slam on you or generally just generally hog the equipment! Obviously, I cannot hold PureGym responsible for this point, but it does not make a friendly environment to work out in! Additionally, I am fully aware that PureGym is a budget chain, but this branch is by far the worst I've been in. Tips for improvement; new management is urgently required, which could lead to boosting of staff moral will definately be a good start, followed by intense staff retraining, that will go a long way to rectify the manner of their conduct, and will also likely lead to a major improvement of hygiene and cleanliness of the equipment. Fixing the ventilation in the changing rooms will make the place feel a lot better too, possibly a good overhaul of the layout may also benefit the comfort too.
Date published: 2018-08-28
Rated 4 out of 5 by from Spin classes Can we please have some happy upbeat music in spin. Not the music that sounds like the tapes been mangled or the engines warming up. With words that don't contain swear words and don't tell you how depressing life is. Also that the trainer does not have to go 1, 2, too because it has no beat, no dubstep or grime. Spin is supposed to be a high energy class full of enthusiasm, that you work hard and feel good at the end of.
Date published: 2018-06-14
Rated 3 out of 5 by from Great Gym Great Gym ... however I have been doing a lot of the classes, and have been doing classes for the past 10 months. However, I feel as though the classes have not changed and have been the same for quite some time. It's getting kind of boring and i can tell the class attendance is decreasing. Please change the classes up a bit ... e.g. have circuits, bootcamp or kettlecise for the evening classes from 5pm onwards!
Date published: 2018-03-20
Rated 1 out of 5 by from Smelly gym It smell so bad you can’t breath in the free weight area
Date published: 2018-03-08
Rated 2 out of 5 by from Plenty of machines but no space in changing rooms Changing rooms leave a lot to be desired both on and off peak times. Male rooms have lots of lockers but you are packed like sardines which is not what you want while changing...shower cubicles are few, smell funny and there is no shower grate in cubicles for disposal of shower water- USED WATER ACCUMULATES! However it is well equipped and sufficient classes (though sadly not as many around pre and post work mornings and afternoon - for a central London location where people start early there should be much earlier and later classes imho). If not using showers and changing rooms this is a good gym...
Date published: 2018-02-22
Rated 4 out of 5 by from Good value for money. Ive been with Pure Gym just over a year. For what you pay you get excellent service. If you want pristine change rooms and unlimited equipment then you need to pay double (or triple!) and go to Virgin or Equinox. The gym is clean, I've not had trouble getting a treadmill even at peak times and I really enjoy the classes. If you like classes then i recommend upgrading your membership so you get more access and you wont miss out.
Date published: 2018-01-08
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