Rory Pickford

My aim with Apex Coaching is to put my skills to good use in a fun and dynamic way, helping other like minded individuals gain better knowledge in training and maintain a balanced and sustainable, healthy lifestyle. Ultimately, Apex Coaching is more than just a one off training plan. It’s building healthy relationships with food and exercise to maximise results whilst enjoying every step of the journey.

With ten years training experience behind me, I pride myself on the fundamentals of trial and error; there’s no one size fits all. My programmes are specifically tailored to each individuals needs, supported with check-ins and nutritional advice for continuous progress beyond the gym. I am extremely passionate about helping others stay motivated to achieve their fitness goals, and believe mindset is everything. Whatever your goal, you can be confident that no stone is left unturned in reaching your maximum potential more, allowing you to leave the gym always feeling your best self.