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PureGym Lichfield

Lichfield is rated 4.2 out of 5 by 687.
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From £22.99 per month
NO CONTRACT GYM - leave any time
Join now View gym membership options
Opening Hours
24 hours/day, 7 days a week
  • Free parking*
  • No contract
  • 220+ bits of kit
  • 50kg dumbbells
  • Free wifi
  • Over two floors
  • Full air-con
  • PTs available

And get these Plus benefits

  • Sports water
  • Bring a guest
  • Book classes 14 days in advance
  • Freeze your membership
  • Multi gym access

Check out all PLUS benefits

Welcome to our Lichfield gym

Train with confidence at the UK's favourite gym. Low monthly prices. No Contract. Join now.

Our gym in Lichfield is on the new Imperial Retail Park. We've filled the space with a huge selection of state-of-the-art kit so you're spoilt for choice if you want to try something new. Members also have access to a packed timetable of gym classes designed to help you get the most from each visit when you're strapped for time. Whatever your reason for looking for a new gym, PureGym Lichfield has everything you need. 

The gym is next to Lidl on the Imperial Retail Park, which is on Eastern Avenue. You can park for free* outside the gym or jump on the 810, 812 or 822 bus to and from the retail park.

We want to keep PureGym a safe environment for everyone to work out. If you plan to train at night or during un-staffed hours (check your gym’s hours here), please read our unstaffed hours document here to ensure your safety when at the gym.

Inside the gym

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The team

  • Tom Collier Gym Manager Tom Collier Gym Manager
  • Katarina  Hruskova  Assistant Gym Manager Katarina Hruskova Assistant Gym Manager

So why join?

  • Free parking (parking restrictions may apply, see below for details)
  • No contract
  • Over 220 pieces of state-of-the-art equipment, in a clean, comfortable, safe, friendly and spacious setting
  • Rehydrate with Sports water
  • Dumbbells up to 50KG
  • Free Wi-Fi
  • Over 2 Floors
  • Olympic weightlifting platform
  • Functional RIG
  • Plate loaded kit available
  • Fully air conditioned for your comfort
  • Changing facilities available
  • Free initial exercise induction
  • Personal trainers available
  • Bring a friend 4 times a month
  • Book classes 14 days in advance
  • Freeze at no extra cost
  • Multi gym access

Get more with a
Plus membership

All the benefts of a
Core membership plus:

  • Bring a guest 4 times a month
  • Freeze your membership anytime
  • Bigger discounts on brands
  • Multi Gym Access

Choose Plus for just £22.99
View all membership options

We've got you covered

Enjoying new and effective ways to train isn't an issue at PureGym Lichfield as we've added a wide array of kit including cardio machines, free weights kit and a functional area.

Group exercise classes

Whatever your reason for joining, we've got a gym class to help. From Pump and Bootcamp to Circuits, the classes are led by inspirational instructors and most are included in your membership. 

Contract-free memberships

One of the reasons our 1 million members in our 240+ gyms choose PureGym is our contract-free memberships, which give them the freedom to stop at any time.

How to join

If you're shopping for a gym membership and PureGym Lichfield sounds like the gym for you, we'd love to have you! Simply head to our online joining page and fill out your details. We'll then send you your unique PIN so you can access the gym straight away.

How to find us

You'll find PureGym Lichfield in the ten-acre Imperial Retail Park, which is next to Lichfield City Football Club.

From Lichfield City Centre

- Follow A5127 (Trent Valley Rd) to Trent Valley Island

- Take the third exit on the left onto Eastern Avenue

- Imperial Retail Park is on your right (0.3miles)

From A38

- Take the exit onto A5192 (Eastern Avenue)

- Turn left onto Cappers Lane

- At the roundabout, take the second exit onto Cappers Lane (straight on)

- At the next roundabout, take the third exit onto Eastern Avenue

- Imperial Retail Park is on the right (0.3miles)

From A51

- As you turn onto A5192 (Eastern Avenue) Imperial Retail Park is on your left after 2.1 miles.

The gym is next to Lidl in the far corner and you can park for free in the onsite car park where disabled bays are available. *Parking restrictions may apply. Please check in the car park before you enter the gym. PureGym is not responsible for any parking fines.

By bus, there's a regular service from bus numbers 810, 812 and 822 to the 'Hermes Road' stop on Eastern Avenue from 7am to 6.20pm. 

There are also bike racks outside the gym.

Lichfield gym reviews

Rated 5 out of 5 by from Easy peasy lemon squeezy Just does what it says, no drama, just go in get it done, go home!
Date published: 2021-10-11
Rated 5 out of 5 by from Nice gym The loo seat in the upstairs loo has been missing for a month.
Date published: 2021-10-09
Rated 5 out of 5 by from Nice easy way to have a workout Clean. Probably not the most social gym. But if you just want to focus on your workout in a no fuss gym that is clean and has all the equipment you need, then this gym will suit you.
Date published: 2021-10-08
Rated 4 out of 5 by from The gym was very clean!! Really enjoyed my time at the gym today, was very clean and tidy.
Date published: 2021-09-24
Rated 5 out of 5 by from Reasonably sized with good variety of equipment Reasonably sized with good variety of equipment and classes on offer. Clean and airy with staff regularly cleaning machines. The app is also useful so you can see how busy the gym is at any one time, and how often you have been yourself. I have been a relatively quiet times but I imagine it gets busy on weekday evenings. No problems so far!
Date published: 2021-09-20
Rated 5 out of 5 by from I really enjoyed pure gym , my pt is amazing..Jake I have arthritis and have been in pain for a number of years , due to my personal circumstances changing, I can now go to the gym to help improve my leg/hip movements , my pt has been amazing , I enjoy the gym it isn’t pretentious or full of body beautiful people, it’s regular people of all ages who want to loose a bit of weight or tone up , I love it
Date published: 2021-09-17
Rated 4 out of 5 by from Great value, I enjoy training there It's very well run gym, the manger is very polite and helpful
Date published: 2021-09-17
Rated 2 out of 5 by from Slacking It’s becoming frustrating attending this gym for a number of reasons. Unless members are cleaning down the equipment it doesn’t get done, therefore apart from the contact areas on the machines etc they are dirty and covered in dust. I often see the cleaners in the gym, early morning - usually sitting on the machines on their phones or even exercising… The staff are also far from inspiring or helpful, again I know it should fall to members to return and re-rack weights but this doesn’t happy, a long standing issue in any gym. Sadly the staff don’t seem to see it as there responsibility either to do this. Finally items within the gym are in need of repair/recovering
Date published: 2021-09-16
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