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PureGym Lichfield

Lichfield is rated 4.2 out of 5 by 723.
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From £16.99 per month
NO CONTRACT GYM - leave any time
Join now View gym membership options
Opening Hours
24 hours/day, 7 days a week
  • Free parking*
  • No contract
  • 220+ bits of kit
  • 50kg dumbbells
  • Free wifi
  • Over two floors
  • Full air-con
  • PTs available

And get these Plus benefits

  • Sports water
  • Bring a guest
  • Book classes 14 days in advance
  • Freeze your membership
  • Multi gym access

Check out all PLUS benefits

Welcome to our Lichfield gym

Hurry! Price drop and zero joining fee for a limited time only. Ends soon. Join now.

Our gym in Lichfield is on the new Imperial Retail Park. We've filled the space with a huge selection of state-of-the-art kit so you're spoilt for choice if you want to try something new. Members also have access to a packed timetable of gym classes designed to help you get the most from each visit when you're strapped for time. Whatever your reason for looking for a new gym, PureGym Lichfield has everything you need. 

The gym is next to Lidl on the Imperial Retail Park, which is on Eastern Avenue. You can park for free* outside the gym or jump on the 810, 812 or 822 bus to and from the retail park.

We want to keep PureGym a safe environment for everyone to work out. If you plan to train at night or during un-staffed hours (check your gym’s hours here), please read our unstaffed hours document here to ensure your safety when at the gym.

Inside the gym

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The team

  • Dereece Gardner Gym Manager Dereece Gardner Gym Manager
  • Katarina  Hruskova  Assistant Gym Manager Katarina Hruskova Assistant Gym Manager

So why join?

  • Free parking (parking restrictions may apply, see below for details)
  • No contract
  • Over 220 pieces of state-of-the-art equipment, in a clean, comfortable, safe, friendly and spacious setting
  • Rehydrate with Sports water
  • Dumbbells up to 50KG
  • Free Wi-Fi
  • Over 2 Floors
  • Olympic weightlifting platform
  • Functional RIG
  • Plate loaded kit available
  • Fully air conditioned for your comfort
  • Changing facilities available
  • Free initial exercise induction
  • Personal trainers available
  • Bring a friend 4 times a month
  • Book classes 14 days in advance
  • Freeze at no extra cost
  • Multi gym access

Get more with a
Plus membership

All the benefts of a
Core membership plus:

  • Bring a guest 4 times a month
  • Freeze your membership anytime
  • Bigger discounts on brands
  • Multi Gym Access

Choose Plus for just £23.99
View all membership options

We've got you covered

Enjoying new and effective ways to train isn't an issue at PureGym Lichfield as we've added a wide array of kit including cardio machines, free weights kit and a functional area.

Group exercise classes

Whatever your reason for joining, we've got a gym class to help. From Pump and Bootcamp to Circuits, the classes are led by inspirational instructors and most are included in your membership. 

Contract-free memberships

One of the reasons our 1 million members in our 240+ gyms choose PureGym is our contract-free memberships, which give them the freedom to stop at any time.

How to join

If you're shopping for a gym membership and PureGym Lichfield sounds like the gym for you, we'd love to have you! Simply head to our online joining page and fill out your details. We'll then send you your unique PIN so you can access the gym straight away.

How to find us

You'll find PureGym Lichfield in the ten-acre Imperial Retail Park, which is next to Lichfield City Football Club.

From Lichfield City Centre

- Follow A5127 (Trent Valley Rd) to Trent Valley Island

- Take the third exit on the left onto Eastern Avenue

- Imperial Retail Park is on your right (0.3miles)

From A38

- Take the exit onto A5192 (Eastern Avenue)

- Turn left onto Cappers Lane

- At the roundabout, take the second exit onto Cappers Lane (straight on)

- At the next roundabout, take the third exit onto Eastern Avenue

- Imperial Retail Park is on the right (0.3miles)

From A51

- As you turn onto A5192 (Eastern Avenue) Imperial Retail Park is on your left after 2.1 miles.

The gym is next to Lidl in the far corner and you can park for free in the onsite car park where disabled bays are available. *Parking restrictions may apply. Please check in the car park before you enter the gym. PureGym is not responsible for any parking fines.

By bus, there's a regular service from bus numbers 810, 812 and 822 to the 'Hermes Road' stop on Eastern Avenue from 7am to 6.20pm. 

There are also bike racks outside the gym.

Lichfield gym reviews

Rated 4 out of 5 by from Friendly Very good space with friendly and clean environment
Date published: 2022-01-19
Rated 2 out of 5 by from Average The gym is ok, the sanitising stations are poor, rarely filled up and half the triggers don’t work and if they do they’re on jet mode so you waste loads, should be locked onto mist spray, the machines themselves are thick with dust all over the frames, General condition of machines is ok but some are worn out, cable sheathing damaged, cables stretched, little peg cables fitted wrong so get stuck under the weights. I pay extra per month for the flavoured water, it’s pot luck to wether or not you get a flavour or stagnant tasting water because it’s ran out and the staff haven’t been monitoring it, Staff members aren’t very approachable, some are pleasant enough but I had a guy walking round the other day like he was a doorman in a night club, attitude issues/small man syndrome, wouldn’t make eye contact and was just strutting his stuff round the gym, not approachable at all
Date published: 2022-01-14
Rated 4 out of 5 by from Appears to be short staffed Good clean equipment and floor cleanliness in the gym area. Shower cubicles are not cleaned on a regular basis. There is black mold around the base of the shower trays and the shower button area. Suggest a deep cleanse and anti-mold spray.
Date published: 2022-01-13
Rated 3 out of 5 by from Disappointing Very average classes, no expertise, support or motivation from the person leading the class. They didn’t even demonstrate the exercises much so you didn’t know what to do next. They turned up 15 mins late, didn’t apologise and then led the class really poorly. Today all classes booked have been cancelled for the next two weeks with no communications about why or when classes will start again. Very disappointed start to the gym and hope it improves
Date published: 2022-01-13
Rated 3 out of 5 by from Friendly, not too busy Could do with some afternoon classes. A lot of them are morning or evening. Gym is clean and friendly. Miss the Step & Pilates class.
Date published: 2022-01-13
Rated 1 out of 5 by from Poor organisation Attended Bodytone class. Instructor was late, therefore Manager had to stand in. Class largely focussed on strengthening legs. Other body areas were not really addressed by any stretches or exercises. Planner instructor joined class after 20 minutes without any introduction or apology for running late. Became very disorganised without explaining exercises that he was expectant of the class completing. Instructor stood and looked at his phone for the duration of each exercise’s. Class member asked instructor if there were any differing exercises that could be done as a lot of focus had been made to legs, to which the instructor joked that the individual must be tired. Instruction provided no motivation or inspiration. In future I shall review all classes before booking as I do not wish to participate in a class led by him again. Extremely deflated from the experience.
Date published: 2022-01-12
Rated 3 out of 5 by from Classes are lack lustre at the moment Today's class was not great. I appreciate that people need time to develop their skills but they should be supervised when training. Also it would be nice if trainers would make the class environment more fun and interactive with more varied routines. Thanks
Date published: 2022-01-12
Rated 5 out of 5 by from Ms I like this place because I can go at any time. It is attended by educated people, which is very important.
Date published: 2022-01-10
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