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PureGym Lichfield

Lichfield is rated 4.0 out of 5 by 146.
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From £24.99 per month
NO CONTRACT GYM - leave any time
Join now View gym membership options
Opening Hours
24 hours/day, 7 days a week
  • Free parking
  • No contract
  • 220+ bits of kit
  • 50+ free classes
  • Open 24 hours
  • 50kg dumbbells
  • Free wifi
  • Over two floors

Plus these Plus benefits

  • Sports water

Check out all PLUS benefits

Welcome to our Lichfield gym

1 million members, 1 million reasons. What's yours? Join now.

Our gym in Lichfield is on the new Imperial Retail Park. We've filled the space with a huge selection of state-of-the-art kit so you're spoilt for choice if you want to try something new. Members also have access to a packed timetable of gym classes designed to help you get the most from each visit when you're strapped for time. Whatever your reason for looking for a new gym, PureGym Lichfield has everything you need. 

The gym is next to Lidl on the Imperial Retail Park, which is on Eastern Avenue. You can park for free outside the gym or jump on the 810, 812 or 822 bus to and from the retail park.

Inside the gym

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Inside PureGym Lichfield
PureGym Lichfield
PureGym Lichfield
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Kit & facilities

  • Cardio

    Improve your endurance and stamina with our fantastic range of cardio equipment from treadmills and rowers to spin bikes and more!

  • Free weights

    Increase strength and build muscle mass in our large free weights area packed with high quality dumbbells, weights benches and squat racks.

  • Fixed weights

    Get strong and toned with our excellent range of fixed weights machines, including the leg press, lat-pull down, chest press, and much more.

  • Changing rooms

    All changing rooms have lockers, showers, hairdryers and plug sockets for your own appliances – and everything’s deep cleaned every day.

  • Studio

    Work out in a group at our free fitness classes! We have over 50 free classes available every week, from fat-burning indoor cycling and circuits to legs bums and tums.

  • Functional Area

    Improve your flexibility or challenge yourself to a bodyweight workout in our spacious multi-functional area.

The team

  • Phil  Berners Gym Manager Phil Berners Gym Manager
  • Laura  Bognar Assistant Gym Manager Laura Bognar Assistant Gym Manager

So why join?

  • Free parking
  • No contract
  • Over 220 pieces of state-of-the-art equipment, in a clean, comfortable, safe, friendly and spacious setting
  • Over 50 FREE classes a week
  • Open 24/7 - work out when you want
  • Rehydrate with Sports water
  • Dumbbells up to 50KG
  • Free Wi-Fi
  • Over 2 Floors
  • Olympic weightlifting platform
  • Functional RIG
  • Plate loaded kit available
  • Fully air conditioned for your comfort
  • Changing rooms with showers and lockers
  • Free initial exercise induction
  • Personal trainers available

Get more with a
Plus membership

All the benefts of a
Core membership plus:

  • Bring a guest 4 times a month
  • Freeze your membership anytime
  • Bigger discounts on brands
  • Multi Gym Access
  • Book classes 14 days in advance

Choose Plus for just £24.99
View all membership options

We've got you covered

Enjoying new and effective ways to train isn't an issue at PureGym Lichfield as we've added a wide array of kit including cardio machines, free weights kit and a functional area.

Group exercise classes

Whatever your reason for joining, we've got a gym class to help. From Pump and Bootcamp to Circuits, the classes are led by inspirational instructors and most are included in your membership. 

Contract-free memberships

One of the reasons our 1 million members in our 240+ gyms choose PureGym is our contract-free memberships, which give them the freedom to stop at any time.

How to join

If you're shopping for a gym membership and PureGym Lichfield sounds like the gym for you, we'd love to have you! Simply head to our online joining page and fill out your details. We'll then send you your unique PIN so you can access the gym straight away.

How to find us

You'll find PureGym Lichfield in the ten-acre Imperial Retail Park, which is next to Lichfield City Football Club.

From Lichfield City Centre

- Follow A5127 (Trent Valley Rd) to Trent Valley Island

- Take the third exit on the left onto Eastern Avenue

- Imperial Retail Park is on your right (0.3miles)

From A38

- Take the exit onto A5192 (Eastern Avenue)

- Turn left onto Cappers Lane

- At the roundabout, take the second exit onto Cappers Lane (straight on)

- At the next roundabout, take the third exit onto Eastern Avenue

- Imperial Retail Park is on the right (0.3miles)

From A51

- As you turn onto A5192 (Eastern Avenue) Imperial Retail Park is on your left after 2.1 miles.

The gym is next to Lidl in the far corner and you can park for free in the onsite car park where disabled bays are available. 

By bus, there's a regular service from bus numbers 810, 812 and 822 to the 'Hermes Road' stop on Eastern Avenue from 7am to 6.20pm. 

There are also bike racks outside the gym.

Lichfield gym reviews

Rated 5 out of 5 by from Fantastic gym Best gym I’ve ever been to & all ways some equipment for everyone
Date published: 2019-10-15
Rated 4 out of 5 by from Great gym Great facilities great location but why more expensive than other pure gyms
Date published: 2019-10-12
Rated 4 out of 5 by from Great equipment Great gym with plenty of equipment from cardio galore to free weights .machines and plenty of classes. To improve...Get staff to interact and encourage members more...and put a clock on every wall to help people time their tests between reps
Date published: 2019-10-10
Rated 3 out of 5 by from It's ok but it could be a lot better We aren't exactly spoiled for choice when it comes to gyms in Lichfield; maybe that's why PureGym Lichfield is £25 a month whereas 12 miles away in Walsall it's £10 a month. PureGym is just that: A gym. There's no coffee shop, spa, pool or relaxation area and anyone joining knows this. Burntwood Leisure Centre offers all of these at a cheaper price but PureGym is easier for me to get to. The gym is basic and functional but I don't feel it's good value for money at £25 a month. The changing rooms are tiny with just 2 small benches and 3 showers and the temperature in the upstairs area, where the cardio machines are located, can get very warm which doesn't enable me to have the best workout. Sometimes the toilets and the equipment could do with a clean; some of the equipment is dusty. The studio area is very small and doesn't offer room to spread out. It's good that the gym is open 24 hours a day and the app is very useful as it logs your visits and lets you see how many people are in the gym. The overall atmosphere is ok but it feels quite anonymous: Most people arrive, do their workout and leave; there is little interaction between staff and customers and on the occasions I have asked for assistance I've been told that I would benefit from a personal training programme, at an additional cost. That would be fair enough if the membership cost was lower but not at £25 a month.
Date published: 2019-10-08
Rated 5 out of 5 by from Great gym-friendly people! Great gym and equipment. Pleased Lichfield has a great 24 hour gym. Fraction of the price that the big health clubs charge and very friendly and helpful staff. Classes are brilliant especially Zumba and Joel’s group cycling-very motivational
Date published: 2019-10-07
Rated 3 out of 5 by from Too noisy Certain classes have their music on far too loud and even with my earphones in it does not drown the noise out.
Date published: 2019-10-04
Rated 5 out of 5 by from Great quality gym. I have been a member since it first open and love it. Excellent quality equipment if interested plenty of classes to choose from. Always friendly staff ready to help you. Overall a real quality gym.
Date published: 2019-10-03
Rated 5 out of 5 by from Community Gym! I've been a member of PureGym Lichfield for just over a month now, and I am really happy I decided to join. Having just moved to the area, and being quite familiar with a few PureGyms, I initially didn't think this would be the best place to make new friends! Hahaa! BUT... I was very wrong! This is the first time I have felt part of a community in a gym. The staff always say hello and someone is always on the gym floor to ask for advice. The Strength and Sweat classes are great, and sometimes the other Instructors and the Managers join in to make it more fun and motivational, and actually helps get to know the team better. The gym seems to have a different layout to my last PureGym as there is a big functional area with the Sled, Tryes and Skiergs which I've been shown how to use in the classes. I would recommend this gym if you are maybe new to training or you are looking to join a community, and feel part of something.
Date published: 2019-10-03
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