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PureGym Lichfield

Lichfield is rated 4.1 out of 5 by 246.
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From £24.99 per month
NO CONTRACT GYM - leave any time
Join now View gym membership options
Opening Hours
24 hours/day, 7 days a week
  • Free parking
  • No contract
  • 220+ bits of kit
  • 50+ classes
  • Open 24 hours
  • 50kg dumbbells
  • Free wifi
  • Over two floors

And get these Plus benefits

  • Sports water

Check out all PLUS benefits

Welcome to our Lichfield gym

Our gym in Lichfield is on the new Imperial Retail Park. We've filled the space with a huge selection of state-of-the-art kit so you're spoilt for choice if you want to try something new. Members also have access to a packed timetable of gym classes designed to help you get the most from each visit when you're strapped for time. Whatever your reason for looking for a new gym, PureGym Lichfield has everything you need. 

The gym is next to Lidl on the Imperial Retail Park, which is on Eastern Avenue. You can park for free outside the gym or jump on the 810, 812 or 822 bus to and from the retail park.

Inside the gym

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Inside PureGym Lichfield
PureGym Lichfield
PureGym Lichfield
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The team

  • James Pearson Gym Manager James Pearson Gym Manager
  • Katarina  Hruskova  Assistant Gym Manager Katarina Hruskova Assistant Gym Manager

So why join?

  • Free parking
  • No contract
  • Over 220 pieces of state-of-the-art equipment, in a clean, comfortable, safe, friendly and spacious setting
  • Over 50 classes a week
  • Open 24/7 - work out when you want
  • Rehydrate with Sports water
  • Dumbbells up to 50KG
  • Free Wi-Fi
  • Over 2 Floors
  • Olympic weightlifting platform
  • Functional RIG
  • Plate loaded kit available
  • Fully air conditioned for your comfort
  • Changing rooms with showers and lockers
  • Free initial exercise induction
  • Personal trainers available

Get more with a
Plus membership

All the benefts of a
Core membership plus:

  • Bring a guest 4 times a month
  • Freeze your membership anytime
  • Bigger discounts on brands
  • Multi Gym Access
  • Book classes 14 days in advance

Choose Plus for just £24.99
View all membership options

We've got you covered

Enjoying new and effective ways to train isn't an issue at PureGym Lichfield as we've added a wide array of kit including cardio machines, free weights kit and a functional area.

Group exercise classes

Whatever your reason for joining, we've got a gym class to help. From Pump and Bootcamp to Circuits, the classes are led by inspirational instructors and most are included in your membership. 

Contract-free memberships

One of the reasons our 1 million members in our 240+ gyms choose PureGym is our contract-free memberships, which give them the freedom to stop at any time.

How to join

If you're shopping for a gym membership and PureGym Lichfield sounds like the gym for you, we'd love to have you! Simply head to our online joining page and fill out your details. We'll then send you your unique PIN so you can access the gym straight away.

How to find us

You'll find PureGym Lichfield in the ten-acre Imperial Retail Park, which is next to Lichfield City Football Club.

From Lichfield City Centre

- Follow A5127 (Trent Valley Rd) to Trent Valley Island

- Take the third exit on the left onto Eastern Avenue

- Imperial Retail Park is on your right (0.3miles)

From A38

- Take the exit onto A5192 (Eastern Avenue)

- Turn left onto Cappers Lane

- At the roundabout, take the second exit onto Cappers Lane (straight on)

- At the next roundabout, take the third exit onto Eastern Avenue

- Imperial Retail Park is on the right (0.3miles)

From A51

- As you turn onto A5192 (Eastern Avenue) Imperial Retail Park is on your left after 2.1 miles.

The gym is next to Lidl in the far corner and you can park for free in the onsite car park where disabled bays are available. 

By bus, there's a regular service from bus numbers 810, 812 and 822 to the 'Hermes Road' stop on Eastern Avenue from 7am to 6.20pm. 

There are also bike racks outside the gym.

Lichfield gym reviews

Rated 5 out of 5 by from Brilliant! Excellent atmosphere - clean and tidy! A brilliant gym! There is a fantastic atmosphere within the gym from staff and members. The equipment is well spaced and kept clean and tidy. Equipment is well maintained and equipment which is in need of repair is fixed quickly!
Date published: 2020-01-14
Rated 1 out of 5 by from Not big enough Nowhere near enough cardio equipment. Had to wait for 15mins to get a treadmill. Two were being used for a PT session...one for the client, one for the PT to stand on.
Date published: 2020-01-14
Rated 5 out of 5 by from Thoroughly enjoyable The atmosphere in the gym is really friendly and the staff contribute towards this by always making themselves availablekk to offer advice
Date published: 2020-01-13
Rated 5 out of 5 by from Lovely gym with great facilities Fresh feel and friendly place for a workout! Would recommend
Date published: 2020-01-13
Rated 5 out of 5 by from Very well laid out, lots of space and equipment Lots of benches, good use of space for different areas. Lots of good, up to date equipment. Lots of stations so can use even when busy
Date published: 2020-01-12
Rated 2 out of 5 by from felt quite uncomfortable A member of staff approached me during my workout to give me unsolicited and unwanted PT advice. I didn’t feel like I had an opportunity to say no and ended up doing the exercises/workout that he told me to do rather than what I had gone in wanting to do. I tried to make it clear that this was my first time back in the gym in several months and I was trying to take it easy but the staff member persisted. I felt trapped in a PT session that I didn’t ask for nor did I want and felt like I had wasted the whole hour that I was in the gym as I didn’t achieve what I’d set out to. I don’t want to let one bad experience tarnish my feelings towards pure gym so I’m going to come back... but please, if someone is sat minding their own business do not force your workout ideas and advice onto them if they didn’t ask for it as it is incredibly uncomfortable :)
Date published: 2020-01-11
Rated 3 out of 5 by from Too busy for the amount of equipment Not enough weights for the number of people visiting the gym at peak time.
Date published: 2020-01-11
Rated 4 out of 5 by from Clean, weight never put back by customers I train around 02:30 so it’s a scavenger hunt sometimes as other user are lazy...gym is clean which is always good...cleaning team are really noisy as they consistently walk round with their hands free kits in their ears talking on there phones and they are loud, I thought there was a fight upstairs the first time I heard it, this is really off putting when you’re trying to get in the zone..I’ve only trained at Lichfield so unsure if this is a problem across the board but has been for me for the 9 months, there are three different chaps but 2 of them are the worst...I have coincided going back to ANYTIME FITNESS because of this...
Date published: 2020-01-11
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